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The purpose of this
site is to provide you with a reference guide that will allow you to better
understand the Customer Engagement Methodologies that Procuron has used to
build and support successful business development opportunities. We also hope
that this will guide you in your sales and marketing strategy, and that you can
easily find the information you need. Please be patient, this site is
considered a work-in-progress, and as always, feel free to give us feedback.
If you are not
already familiar with the Procuron Client Engagement
Manual, you should download the document and read it.
The Engagement
Manual will assist you in understanding the Client Engagement Model developed
by Procuron, this model has been developed and used by our Sales and Client
Solutions team. The Procuron Client Engagement Model moves the customer from
being an interested prospect to becoming fully engaged, committed, enabled and
spending. At a high level, this "Path to Spend" is represented by the diagram
below.
For each approach,
from engage to drive spend; there are three tiers (high, medium, low touch) of
tactics that are available. The Engage, Commit, Enable, and Drive Spend pages
listed in the left menu refer to the Client Engagement Module, and you will
find information on each of these pages designed to assist you with the stage
in the process that you are working on with your clients.
- For details of the approaches,
strategies & tools employed throughout the adoption process, see Sections 7
through 10 (Engage, Commit, Enable, Drive Spend) of the Procuron Client
Engagement Manual
- The specific approaches employed
will be offered according to three tiers: High, Medium and Low Touch. See
Sections 7 through 10 for details of each approach.
As described in the
Client Engagement Manual, all clients require & should receive some level
of "touch" - encouragement, support & interaction - during the engagement
process. The level of touch received can be classified in 3 ways: High, Medium
and Low.
The level of touch
that a client receives is driven by a single characteristic:
The amount of spend activity available to
Procuron. The amount of available spend is driven by 4 factors:
- Amount of indirect
spend by the company
- Level of
impact that Procuron can make on the organization
- Level of
ability to move spend through Procuron
- Level of
willingness to move spend through Procuron
The methodology of
the segmentation process is outlined in section 5 of the Client Engagement
Manual.
In general,
Procuron recommends the following segmentation:
| Revenue |
Touch |
| <
$50 million |
Low |
| $50 -
$250 million |
Medium |
| >
$250 million |
High |
| |
Note: Until
otherwise determined, ALL Client >$250MM in
Revenue should be referred to Procuron Client Solutions via the appropriate
Channel Sales Manager. This will ensure optimal management of the most critical
opportunities for Procuron and its Affiliates. |